Dubai, Aug 13th, 2009: Spas in Dubai are changing, according to the Dubai Congress on Anti-Aging and Aesthetic Medicine (DCAAAM), with the recent economics turn down, compelling many spa owners to re-think their business strategies.
With increasing competition, spas need to look at rejuvenating themselves – not just as a luxury for customers – but as a medicinal necessity.
According to Intelligent Spas latest Dubai Benchmark Report this July, more than 60 spas are currently operating in the emirate and generating revenue of approximately USD87m.
It adds that spa numbers in Dubai are forecast to grow 17.7pc by the end of 2009 but revenue is predicted to fall by more than 50pc before a recovery in 2010.
To assist the recovery, spas are being urged to focus on preventative health and wellness. According to industry sources, spa opportunities lie in a collaborative future with the health and medical industries.
To address this issue, the second Dubai Congress on Anti-Aging and Aesthetic Medicine (DCAAAM) – to be held at the Dubai World Trade Centre from 8-9 November – is dedicating a full day to a certified Medical Spa Operations Workshop.
This will be held in collaboration with international expert Manon Pilon, medical spa consultant, International speaker and Director of Education for Derme.ca in Canada