Dubai, UAE; April 29, 2010: Samaya Hotels and Resorts announced its participation at this year’s edition of Arabian Travel Market (ATM), the Middle East’s premier travel and tourism event, which runs from 4^th to 7^th May at the Dubai International Convention and Exhibition Centre.

This will be the third consecutive year that Samaya Hotels and Resorts will be participating. The company operates the Samaya Hotel, a 5-star hotel located within the commercial and business district of Deira and overlooking the renowned Dubai Creek, and the Samaya Hotel Apartments located along the Dubai-Sharjah Highway, next to the Sahara Center.

“ATM is a very important event for us because it enables us to meet both our local and international business partners and strengthen our brand in the Middle East market,” said Syed Z. Mehdi, Director of Sales, Samaya Hotel.

“ATM creates networking opportunities and business interaction for all. Attending to this kind of event gives us the opportunity to showcase our properties. Visitors will have the chance to personally meet the sales and marketing team and discuss about promotions and future business opportunities,” he added.

Samaya Hotel (Stand No. UAE 2300) will be found within the Government of Dubai’s Department of Trade, Commerce and Marketing (DTCM) stand, while Samaya Hotel Apartments (Stand No. UAE 2200) will be located within the Sharjah Commerce and Tourism Development AuthoritySharjah Commerce and Tourism Development Authority (SCTDASCTDA) stand.

Arabian Travel Market is held under the patronage of His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE, Ruler of Dubai, and under the auspices of the Department of Tourism and Commerce Marketing, Government of Dubai.

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About Samaya Hotels and Resorts:
Samaya Hotels and Resorts is a newly established brand. It is the realization of the vision of seasoned hoteliers with wide range of experience and having worked with leading international hotels chains across the Middle East.

Samaya Hotel Deira is a 5-star hotel strategically located within the commercial and business district of Deira and overlooking the renowned Dubai Creek. The hotel offers short and long stay guests a relaxing atmosphere in its 213 stylishly designed rooms and suites featuring a full array of amenities. Guests can also enjoy its delicious cuisines, health club and rooftop pool.

Samaya Hotel Deira is seven kilometers from the Dubai International Airport and nine kilometers from the Dubai International Financial Centre. Dubai Media City, Dubai Internet City and Jebel Ali Free Zone are 30 to 42 km away.

Samaya Hotel Apartments is located along the Dubai-Sharjah Highway and right next to the prestigious shopping mall Sahara Center. It has 200 one-bedroom fully furnished apartments with fully equipped kitchen appliances and essential crockery, including a 26-inch LCD set with satellite and cable TV.

Samaya Hotel Apartments offers free wireless internet, parking, use of the laundry room and gym, and housekeeping services.

For more information, please contact:
Art Los Banos/Flor Pamintuan
Venture Communications
Tel: +971-4-3612729