The Dubai Department of Tourism Commerce Marketing (DTCM) is working with Emirates airline on a training programme to assist the airline’s customer service staff to build their knowledge of Dubai’s tourism offerings for the benifit of the customers and for Dubai Tourism promotion.

Trainings will be given by an online training platform known as  “Dubai Expert” – which is  especially designed to build the knowledge base of travel trade partners – this new initiative developed by DTCM provides a tailored course for a more detailed and in-depth understanding of Dubai, its main hub city.

“This initiative has come as a result of our regular discussions identifying our planned joint activities, needs and approaches for the year. Dubai is always growing and diversifying, so this type of regular training with our teams ensures that our clients are always provided with the most up to date destination knowledge” said Barry Brown, Emirates Vice President Australasia.

For a constantly evolving city, the Dubai Tourism and Emirates training sessions have been developed to offer staff regular updates on new developments, openings and key selling points for Dubai.

“We are thrilled with the results of the first dedicated Emirates training programme,” explained Veronica Rainbird, Dubai Tourism’s Senior Manager for Trade, Marketing and Strategic Relations in Australia and New Zealand. “As Dubai continuously grows and diversifies, we look forward to working closely with our Emirates colleagues to contribute to the continuation of Dubai’s success.”

Emirates currently operates 63 flights per week between Australia and Dubai, increasing to 70 flights per week from 1st October.  This includes thrice-daily services from Melbourne and Sydney, and double-daily services from Brisbane and Perth.

More than 60 Emirates staff took part in the inaugural training sessions in Melbourne. Dubai Tourism will continue to support the call centre staff through the Dubai Expert training programme and specially adapted sessions.