Creative Holidays, a division of the Travel Corporation and Australia’s leading independent holiday company, has held their annual Brand Management Conference in Dubai.

The conference was attended by 37 members of the senior management team, including the Managing Director of Creative Holidays, Paul McGrath, and CEO of the Travel Corporation, John Weeks.

Hosted by Dubai Tourism and accompanied by Veronica Rainbird, Senior Manager of Trade, Marketing and Strategic Relations, the Creative Holidays team enjoyed a four day trip to Dubai. During their familiarisation of Dubai, the group visited old and new areas of the city. Highlights of their trip included sightseeing at Burj Khalifa, Dubai Mall, Ski Dubai, the souks and hotel visits. An awards ceremony was held at the Atlantis hotel.

Creative Holidays started featuring Dubai in 2004, initially marketing Dubai with stopover packages in the back of their Europe/UK brochure. Since, growth in Dubai and the surrounding area has led to a dedicated Arabian Peninsula brochure that features Dubai, Abu Dhabi, Oman and Qatar.