Dubai Department of Tourism and Commerce Marketing (DTCM) has held a meeting with the representatives of hotels, hotel apartments and major tour operators at the One and Only Royal Mirage to review DSS The Dubai Summer Surprise promotional campaign to boost the number of visitors and hotel occupancy in Dubai.

The meeting was attended among others by DTCM executive director media relations and business development Eyad Ali Abdul Rahman and DTCM deputy director visitors’ information bureaus, Ahmed Mohammed Hassan.

At the meeting Rahman outlined various initiatives launched by the DTCM to increase hotel occupancies and attract more visitors to the emirate during the summer months and rest of the year.

He said the department was working on a promotional campaign for the summer targeting visitors from Europe and Gulf Cooperation Council (GCC) states under the title ‘Visit Dubai During Summer’.

The meeting also discussed a marketing plan for the UK, one of the top source markets for Dubai’s tourism industry.

Earlier last year, the department created a task force with experts and representatives of Dubai tourism industry players, to review the tourism market landscape and take appropriate measures.

Based on the inputs provided by the industry players and experts, the department took measures which reflected in hotel occupancies getting a boost even in the first quarter of 2009.