Dubai: Is Dubai an expensive city for tourists? Hoor Al Khaja, Senior VP of International Operations, Department of Economy and Tourism (DET) has challenged the stereotype that Dubai is a luxury-only destination and said, “This is one of the misconceptions people have about Dubai that it is expensive… I can’t go there, I can’t do things there. Most of the iconic things to do in this city are free.”

“The biggest landmark in the city is obviously Burj Khalifa, and the best view is (the tower) is from Dubai Mall. Visitors can be (at the mall) and watch the Dubai Fountain show (where there is a show every 30 minutes) all day for free. Or you can go to Old Dubai and catch an abra, which costs just 50 cents. Dubai being expensive is a misconception that we continue to work. There is truly something in Dubai for all segments,” Hoor said at the Skift Global Forum in Dubai on Wednesday.

Dubai has long been seen as a luxurious destination, often associated with extravagant experiences and high-end shopping. However, Hoor Al Khaja, Senior VP of International Operations at the Department of Economy and Tourism (DET), has challenged this misconception. She clarified that Dubai is not just a city for luxury seekers, and many iconic experiences are available for free or at very low costs.

Here are some of the top free things to do in Dubai:

1. Visit the Burj Khalifa View from Dubai Mall
   The towering Burj Khalifa is the city’s most iconic landmark, and while going up the tower does have a fee, you can enjoy spectacular views of the tower and the Dubai Fountain from Dubai Mall – all for free.
2. Watch the Dubai Fountain Show
   The Dubai Fountain, located at the base of the Burj Khalifa, offers mesmerizing water shows set to music. The shows run every 30 minutes throughout the day and are completely free to watch.
3. Take an Abra Ride in Old Dubai
   Hop on an abra (traditional wooden boat) for a short ride across Dubai Creek. For just 50 cents, you can experience a piece of Dubai’s history and enjoy the charm of Old Dubai.
4. Explore the Beaches
   Dubai is home to several pristine beaches, many of which are free to access. Popular spots like JBR Beach, Kite Beach, and La Mer offer not only beautiful views but also various outdoor activities and relaxing spaces.
5. Visit the Dubai Fountain at The Pointe, Palm Jumeirah
   Another fountain experience can be found at The Pointe on Palm Jumeirah. The breathtaking fountain shows are also free to watch and offer a great view of the surrounding area.
6. Stroll Through Al Fahidi Historical Neighborhood
   Known for its preserved traditional architecture, the Al Fahidi Historical Neighborhood offers a glimpse into Dubai’s past. This free attraction allows you to explore the old wind-tower houses and alleyways.
7. Explore the Dubai Museum
   Located in the Al Fahidi Fort, Dubai Museum is an affordable cultural experience with an entry fee of just a few dirhams. It’s an excellent way to learn about the history of the city, with exhibitions on the heritage and cultural practices of Dubai.
8. Wander Through the Gold and Spice Souks
   The bustling markets in Old Dubai offer an authentic experience where you can browse a range of items, including exotic spices and fine jewelry, without the need to purchase anything.
9. Visit the Dubai Marina Walk
   The Dubai Marina Walk offers scenic views of the water, luxury yachts, and high-rise buildings. The walk is free, making it a perfect place for a leisurely stroll while taking in the urban landscape.
10. Explore the Dubai Creek Park
    The Dubai Creek Park is one of the oldest and largest parks in the city, offering wide green spaces for picnics, walks, and leisure activities – all free to access.

Dubai continues to work towards breaking the misconception that it is only for the wealthy. The city offers a variety of free experiences that showcase its rich history, stunning views, and vibrant culture. Whether you want to enjoy the sights, learn about the past, or simply relax by the beach, Dubai provides something for everyone without breaking the bank.

Tourism remains one of Dubai’s largest contributors to its economy, with 17 million visitors in 2023 and an additional 13.29 million visitors from January to September 2024. These numbers prove that Dubai is a must-visit destination for travelers of all kinds.