Sharjah, 22nd July 2009: A colourful and adventure-packed 4×4 desert Fun Drive will be organised in Sharjah on December 4, 2009, under the slogan of “Discover Sharjah” to promote the emirate’s competitiveness as well as its historical and cultural landmarks.
The “Discover Sharjah Fun Drive” will be an annual landmark event on Tatweer Forum calendar. The inaugural Fun Drive will start from Sharjah National Park and pass through some important Sharjah landmarks as well as desert landscapes. It will end with a scintillating entertainment program and gala dinner.
“The Discover Sharjah Fun Drive is a reflection of a more visible face of the campaign to promote Sharjah’s competitiveness as well as tourism,” said Mohammed Abdullah Bu Khatir, Vice Chairman of Sharjah Tatweer Forum. “Our aim in organising this fun-filled event is to give people an opportunity to explore the history and culture of Sharjah and experience the excitement of driving through the desert. Entry is open to all, and only 4-wheel drive vehicles will be permitted to take part.” “The route map will be finalized by professional marshals with experience in desert driving. The route will be planned taking into account the cultural and historical sites of Sharjah as well as challenging desert stretches. More than 50 experienced marshals will be on hand to assist and guide the participants. As part of safety precautions, there will be ambulances on standby, along with recovery vehicles and service personnel with GPS tracking,” added Bu Khatir.
The Discover Sharjah Fun Drive will be open to individuals and families in four-wheel drive vehicles only. A maximum of four passengers, besides the driver, will be allowed.
Among the notable participants will be members of Sharjah Tatweer Forum, along with their families.
“Sharjah Tatweer Forum is set to move to the next level of promoting Sharjah as the most competitive place to do business. The annual Discover Sharjah Fun Drive has been designed as a high profile event that will position the Emirate as an attractive business destination, as well as highlight Sharjah Tatweer Forum as a body that will drive the new aggressive strategy for business promotion,” said Bu Khatir.
Formed under a decree issued by H.H. Sheikh Dr. Sultan bin Mohammed Al Qasimi, Member of the UAE Supreme Council and Ruler of Sharjah, Sharjah Tatweer Forum works towards developing the skills and competencies of national youth in Sharjah, building partnerships between the private and public sectors, encouraging entrepreneurship, innovation and excellence in business and administration and ensuring the Emirate’s overall progress.