Sharjah, June 16th, 2010 — “Auto Parts Week,” part of the “Shopping Weeks” initiative of the Sharjah Chamber of Commerce and Industry (SCCI), that runs from June 1 to June 21, 2010, is playing a major role in creating greater awareness among the public about the consequences of purchasing counterfeit spare parts, ultimately has contributed to a significant increase in the sale of genuine automobile parts and accessories in Sharjah.

As part of initiative a total of 2,000 SCCI members involved in the trade and distribution of auto spare parts and accessories are participating in the promotion that also features exciting promotional offers combined with a series of workshops and presentations aimed at promoting road safety and the use of genuine auto parts.

Commenting on the success of the “Auto Parts Week”, Hamad Al Mahmoud, Member’s Service Executive at SCCI said, “This initiative was launched with a two-fold objective. First to boost the sales of the auto parts retail sector in Sharjah and second to encourage people to purchase only genuine spare parts, and we believe that we have been successful on both counts. People often choose to purchase counterfeit spare parts because they are less expensive. However they do not realise that by doing this they are endangering their lives and also the lives of other road users, as counterfeit spare parts compromise the safety of the cars, leading to major accidents.” “This initiative has helped in creating much needed awareness on the importance of purchasing only genuine spare parts, which subsequently has led to a major increase in the sales of various auto parts and accessories in the emirate,” he added.