Dubai Summer Surprises to begin on June 22
Dubai is all set to once again become the hub of summer sales and crowded malls with the 40-day Dubai Summer Surprises set to launch on June 22.
Naser Mohammed Hakim, Dubai Events and Promotions Establishment (DEPE) PR and Media Relations Manager, said that the 14th edition of DSS will see the most number of international cartoon character shows in the region this summer.
To unveil the spectacular 40 days of entertainment, DEPE organised an entertainment packed event at Mirdiff City Centre on Saturday, June 18, to announce the highlights of the 14th edition of DSS.
The event provided a snapshot of what to expect during the 40 days.
The three-hour event at Mirdif City Centre featured a variety of shows and performances along with educational and entertaining activities. Starting off with a children’s show by the ever-smiling character Modhesh, an exciting line-up of DSS events was unveiled through a short presentation.
Beginning on June 22, the 10-week city-wide promotion runs across 14 participating malls in Dubai, turning every Thursday into a lucky one for the weekly winner. The last draw of the promotion will be held on August 31 to coincide with the last date of ‘Ramadan In Dubai’. Shoppers spending a total of AED200 at any of the 14 participating malls will be eligible to participate in the promotion.
The malls include Al Bustan Centre, Al Ghurair City, Al Manal Centre, Al Mulla Plaza, Arabian Centre, Burjuman Centre, Century Mall, Hamrain Centre, Ibn Battuta Mall, Lamcy Plaza, Mazaya Centre, Oasis Centre, Palm Strip and Reef Mall.
Hakim said that the Dubai Shopping Malls Group (DSMG) will give ten lucky winners the chance to walk away with a brand new 2012 model BMW 3-series during Dubai Summer Surprises (DSS) and ‘Ramadan In Dubai’.
The Dubai Summer Surprises will begin with a spectacular opening ceremony at The Dubai Mall at 7.30pm. The opening will feature light and sound shows and the LazyTown cartoon show. Organised in the waterfall area of the mall, Modhesh will also be present to usher in DSS