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Dubai Airports to Improve the Passenger Experience with NCR Netkey Wayfinding


(NYSE: NCR) today announced that Dubai Airports, which
owns and operates Dubai International as well as Dubai World Central
(DWC), will deploy NCR Netkey Wayfinding to help passengers more easily
navigate their way around both properties.

The interactive NCR Netkey Wayfinding solution will help passengers
easily locate gates, flight information, retailers and concessions
throughout Dubai International’s three terminals. It will also allow
interactive access to other useful passenger information such as hotel
reservations and local attractions. The solution will be initially
deployed on 50 42-inch touchscreen monitors that employ HD graphics and
video. NCR will also provide support services.

“Our vision is to be the world’s leading airport company,” said Sujata
Suri, vice president service development from Dubai Airports. “Providing
a superior experience for our visitors by empowering them to quickly and
easily locate desired points of interest within the airport environment
helps to further differentiate our service offering.”

Airports Council International (ACI) ranks Dubai International as the
fourth busiest airport for international passenger traffic. DWC, the
first phase of which was opened in June 2010, will ultimately become the
world’s largest airport, with the capacity to cater to 160 million
passengers annually.

“Dubai is faced with steadily increasing passenger traffic as it emerges
as a premier connecting hub and a leading global destination for
business and leisure,” said Tyler Craig, vice president and general
manager, NCR Travel. “Employing passenger-focused technology, both at
check-in and beyond, will enable Dubai Airports to more efficiently
manage this impressive growth while creating a more personalized and
memorable experience for its passengers.”

Dubai Airports selected NCR, the leading global provider of self-service
airline check-in, over competitors due to cross-industry expertise in
deploying and supporting digital signage and wayfinding solutions
worldwide. NCR’s strong local presence and superior service capability
in the Middle East was also a factor. As the leading provider of ATMs to
financial institutions in the United Arab Emirates, as well as across
the Middle East and Africa, NCR provides financial self-service
solutions used and trusted by residents, business travelers and tourists
every day.

“Our partnership with Dubai Airports perfectly illustrates how the
breadth of NCR’s solution portfolio and self-service leadership across
industries can impact the needs and challenges of airport operators
beyond check-in,” said Craig.

About NCR Corporation

NCR Corporation (NYSE: NCR) is a global technology company leading how
the world connects, interacts and transacts with business. NCR’s
assisted- and self-service solutions and comprehensive support services
address the needs of retail, financial, travel, healthcare, hospitality,
entertainment, gaming, public sector, telecom carrier and equipment
organizations in more than 100 countries. NCR (
is headquartered in Duluth, Georgia.

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NCR Corporation
Caroline Rose, 770-623-7608


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