Premier Inn Middle East, a joint venture of Emirates and UK-based holding company Whitbread, has reduced the daily room rates to AED350 (US $95.3) from AED495 ($134.8) until the end of September, in response to a slow tourism in the emirate specially after DSF.
The company has sites under construction at Dubai International Airport and Dubai Silicon Oasis, where the second Dubai property will open in early May this year and where the rate will also be AED350. Construction will start on two sites in Abu Dhabi shortly, the company said.
Premier Inn is one of the UK’s biggest hotel brand with over 580 hotels and almost 40,000 rooms across the UK and in Ireland. It is owned by hotel and restaurant company Whitbread, which also owns Starbucks coffee rival Costa Coffee.