The Hotel Show, the MENA region’s longest-running hospitality trade exhibition, has announced Poland as its Supporting Country Partner for the 2021 edition, running from May 31 until June 2 at the Dubai World Trade Centre.
The move is seen to strategically enhance business and trade relations between Poland and UAE at current difficult time for industry, the partnership involves the support of the Polish Ministry of Economic Development, Labour and Technology, the Polish Chamber of Commerce and Pomorskie Voivodeship.
Together, they will play a vital role in bringing the latest Polish products, services, technologies and leading hospitality suppliers to the UAE, to be showcased at The Hotel Show Dubai’s Polish Pavilion; an expansive space featuring Polish products supplied by exhibiting companies.
The Republic of Poland’s Ministry of Economic Development, Labour, and Technology conducts a variety of activities aimed at improving enterprise competitiveness, promoting native products, and enhancing the image of the Polish economy around the world. The Polish economy was the fastest growing European economy over the last two decades.
Robert Tomanek, Undersecretary of State in the Ministry of Economic Development, Labour and Technology says: “Participation at the Hotel Show Dubai 2021, amongst other important trade fairs in the UAE, is part of a wider economic programme accompanying Poland’s participation at the World Expo 2020 later this year. Its main goal is to promote Polish companies and support them in strengthening their business relations with partners in the Middle East.”
The Polish Chamber of Commerce, Poland’s largest independent business association, brings together nearly 160 companies to assist entrepreneurs in their international market activities and promote Polish exports by organizing promotional activities abroad. These include; international fairs, economic missions & forums, dedicated events and B2B meetings hosted by local partners all over the world, including the GCC.
Marek Kłoczko, Vice President, Director General, Polish Chamber of Commerce adds: “The Polish Chamber of Commerce has a long-standing partnership with the UAE, and we hope that these relations will intensify further given our participation at the Hotel Show Dubai and during the upcoming Expo 2020, in which we are also involved as a partner organization.”
The Polish Pavilion will also showcase Pomorskie Voivodeship, one of Europe’s fastest growing regions benefiting from its talent pool as well as a diversified and specialised economy. Its centre, Tricity, was recently ranked in the top five for FDI strategy in the FDI Global Cities of the Future 2021/2022 rankings. The cities were rated for economic potential, business friendliness, human capital, lifestyle, connectivity and cost-effectiveness.
Participants from Poland include MK Business Link; a business management consultancy that prides itself on establishing professional relations between Europe and the Middle East. The company will share the stand with the Polish Chamber of Commerce. As the official Polish representative of The Hotel Show Dubai, MK Business Link will provide significant opportunities for business exchange developments with the GCC.
Małgorzata Panek-Kasińska, CEO of MK Business Link, says: “We’re very excited to recognise our inaugural partnership as one of the Strategic Partners with The Hotel Show Dubai. As one of the leading platforms bringing entrepreneurs together, we are immensely proud that more than 30 Polish companies will be represented at the Pavilion, showcasing high-quality Polish products.”
For more than 20 years, The Hotel Show Dubai has been driving and inspiring change in the industry. The largest exhibition in the region is the meeting place for General Managers, Hoteliers, Interior Designers, F&B Managers, Front of House teams and Housekeepers looking to access products, information and inspiration.